It's one of the most popular shoes the brand sells, and one of the best sneakers on the market, largely because it captures what makes New Balance such a powerhouse: it's comfortable, reliable, deceptively stylish, and still assiduously crafted in the US. Slowly but surely, though-thanks, in part, to slew of timely collaborations that supercharged its appeal-the silhouette became a hit without any winking at all. Tienes hasta 30 días para devolver tu pedido gratuitamente. Ir a contenido principal Ir a contenido de pie de página. Encuentra kits oficiales del equipo NB, ropa de marca NB y botas de fútbol. At first, the 990v3 was met with intrigue, then ironic interest. Descubre la colección de fútbol New Balance. Instead, the debut of the 990v3 marked a major turning point for the brand, catalyzing a second act the brand is still enjoying. It had just been roasted on the international stage in Crazy, Stupid, Love (by Ryan Gosling, no less) which, for a less resilient label, might have been a death sentence, cementing its status as nothing more than a geriatric standby. When the 990v3 hit the market a little over a decade ago, New Balance was hardly the unlikely proprietor of cool it is today. To quote one famously hawkish New Balance skeptic: Are you the billionaire owner of Apple computers? Buddy, you might as well be.įor an in-depth look at New Balance's plans to topple the global sneaker hierarchy, check out the March 2023 issue of GQ. So what better way to cap off its historic run than with a definitive, objectively correct ranking of its most enduring silhouettes, a jam-packed list that (mostly) eschews collaborations in favor of the OG models you can actually buy-and helps to explain how a sleepy arch support company become one of the hottest sneaker brands on the planet. The last few years have marked a crucial turning point for the brand, cementing New Balance’s status as a major player in the footwear arena, bolstered by its newfound reputation as a purveyor of genuine cool-guy footwear. Because somewhere down the line, New Balance also perfected a rare form of footwear alchemy, churning out chunky, geriatric-adjacent sneakers worn by, as the brand’s own tagline goes, “supermodels in London and dads in Ohio”-plus a growing cohort of downtown scenesters, jet-setting fashion insiders, and just about every famously stylish person between. Sound unlikely? That’s only the half of it. In the decades that followed, the company gradually ditched its focus on prescription footwear, pivoted to performance running shoes, and transformed itself into a multi-billion dollar footwear juggernaut in the process. So let’s start at the beginning: In 1906, the New Balance Arch Support Company set up shop in Massachusetts, a state it still calls home today. The best New Balance sneakers for men have come a long way.
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